Earlier in the month we wrote about iQ’s Milanese press launch.
A couple of weeks on, we’re starting to see ‘first drive’ reviews appearing, and the reaction’s been rather good.
Channel 4 talked of iQ’s ‘packaging genius’ and its ‘astonishing’ attention to detail, noting that a 99g/km CO2 rating exempted it from road tax.
Writing in Automobile magazine, [...]

Another triumph for iQ, this time in Japan’s Consumers’ Choice Awards.
iQ romped home in the ECO category, attracting 30,483 votes to beat nine other nominees. It received more than double the votes for the second-placed car.

Although iQ narrowly missed out in the Compact category, it took the overall title of Consumer Choice of the Year, [...]

At the end of last month we were beginning to spot a trend for odd goings on with iQ, what with it driving up buildings and so-on.
It seemed to reach an apex this weekend, as iQ celebrated its association with a YouTube Live event in Tokyo.
While various people sung, spoke, played instruments or scoffed at [...]

iQ is on sale in Japan, and we’ve seen it in India, Paris and Italy (twice).
The project has been seen in the UK, but only at the London Design Festival.
But in the run up to iQ’s launch, Toyota is taking it around the country. The exclusive video below shows iQ in Manchester.

It’s not anarchy, but [...]

There’s a particularly interesting post over on Wired’s Autopia.
It explains the popularity of small cars in Japan, where the streets are crowded and fuel isn’t cheap.
Kei cars are one particular class of small car in Japan. They came about after the Second World War, when the Japanese government wanted to give the country’s car industry [...]

Plenty of sites seem to have picked up on iQ’s triumph in Car of the Year Japan.
There’s renewed interest from green writers, with thegreencarwebsite.co.uk eagerly awaiting iQ’s 6 January UK launch.
Sadly, the 2009 launch rules iQ out for European Car of the Year 2008, but there’s always next year.
Meanwhile, Yes Insurance wonders if iQ will [...]