Innovative ME.WE Concept to go on display at London Design Museum

MEWE-beach (590x393)

When the Toyota ME.WE concept was unveiled last year at Le Rendez-vous Toyota Paris, the innovative concept caused an outpouring of intrigue and excitement among car fans and the design community alike.

The brainchild of designer and architect Jean-Marie Massaud and the Toyota ED2 design studio; the clever model displays the latest in car design innovation – capable of being a city car, convertible, off-roader, and pick-up. Underpinned by a tubular aluminium structure, onto which lightweight moulded polypropylene body panels are fixed; the car is hard-wearing and easy to maintain – perfect for maneuvering through crowded cities. The polypropylene can act as a shock absorber in the event of a collision.

One year on from its unveiling, the ME.WE has been nominated for the London Design Museum’s Designs of the Year award, and will be exhibited at the museum from March 26 to August 25.

Occurring annually, Designs of the Year  celebrates noteworthy product innovation and designer talent of the past twelve months, and showcases the finest works in Architecture, Digital Fashion, Furniture, Graphic, Product and Transport design.

All nominated designs will be exhibited at the London Design Museum, Shad Thames, London, before a distinguished panel of experts chose a winner from each of the six aforementioned categories and one overall winner.

As per 2013, museum visitors will  be encouraged to vote for their favourite design from the exhibition. New for 2014 is the Social Vote which sees two nominations fight it out each day through the exhibition’s online Social Vote platform. You can vote for the ME.WE on April 22 on the London Design Museum’s website, meanwhile use #designsoftheyear on Twitter to stay in the loop about the awards, and share your thoughts with us on the ME.WE – we’d love to hear them!

If you’d like to visit the the London Design Museum; the address is as follows: London Design Museum, Shad Thames, London, SE1 2YD.

The museum is open from 10:00 – 17:45 daily. Admission for the award exhibition is £12.40 for adults and £9.30 for students. Members and under 6s go free. The nearest mainline train station is London Bridge (15 minute walk), and the nearest tube station is Tower Hill (10 minute walk).

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