Toyota’s collection of 18 vehicles on display at the 2017 SEMA aftermarket show pay tribute to the overall theme, Power of New. The supercar-slaying C-HR R-Tuned concept leads the charge of reimagined production models, which also includes a strong line-up of new 2018 Camry saloons.
Four of these were designed by Toyota’s top NASCAR drivers: Martin Truex Jr, Kyle Busch, Denny Hamlin and Daniel Suarez. The following is a brief review of their cars.
Toyota Camry by Martin Truex Jr.
Martin Truex Jr. (MTJ) joined forces with Motorsports Technical Center to build a road-going version of his #78 Camry cup car. The exterior was sprayed black and then given a matt-effect clear coat, while all original brightwork was painted in a gunmetal-coloured thin film ceramic coating.
The coordinating 20-inch American Racing alloys were custom forged to replicate the design of the race car’s wheels and are clad in asymmetric tyres. The custom front splitter and rear spoiler were created to offer functional downforce when driven on the highway… or race track.
Finally, the interior features an extension of the all-black theme, with black leather, stitching and MTJ lettering embroidered into the headrests.
Key modifications: AEM cold air intake, TRD stainless steel exhaust system, Tein coilover suspension, custom 8.5×20” American Racing alloy wheels with 255/35 R20 Goodyear Eagle F1 Asymmetric 3 tyres, StopTech big brake conversion with two-piece grooved discs and four-pot calipers, Hawk Performance brake pads, JBL sound system.
Toyota Camry by Denny Hamlin
Last year’s Daytona 500 winner, Denny Hamlin, set out to build a custom Camry that would stand out among his racing peers while remaining tasteful and refined. It had to feel at home on his local track at Virginia International Raceway yet be comfortable to drive away afterward.
Hamlin’s Camry features a wide-body conversion that adds 75mm to each corner, which in turn allowed the partner team at GMP Performance to run larger footwear. The 10×20” wheels were custom forged by American Racing and fitted with Michelin Pilot Sport tyres.
Inside the cockpit, the Recaro bucket seats were trimmed in black leather to improve comfort, while the air of refinement continues with complimentary accents in Hamlin’s signature colours – red chrome and black.
Key modifications: AEM cold air intake with K&N filter, TRD stainless steel exhaust system, Tein coilover suspension, custom 10×20” American Racing alloy wheels with 285/30 R20 Michelin Pilot Sport Cup 2 tyres, StopTech big brake conversion with four-pot calipers and two-piece drilled AeroForm discs, wide-body conversion, Recaro bucket seats, Schroth four-point harnesses with custom harness bars, JBL sound system.
Toyota Camry by Kyle Busch
2015 NASCAR Sprint Cup Series champion Kyle Busch teamed up with Chuck G Fabrication to explore the wild side of the all-new Camry. He has branded his car the Camry Rowdy Edition II with custom alloy badging on the doors and boot lid.
American Racing again custom forged wheels to Busch’s specifications and wrapped them in high-performance Goodyear tyres. A StopTech big brake conversion was also installed up front.
The black paint of the exterior is offset by a bare metal finish across the handcrafted rear wing, front splitter and rear diffuser, with a chrome wrap also included over the roof and A-pillars. Meanwhile, the interior features custom leather upholstery with red stitching and Rowdy Edition II logos.
Key modifications: AEM cold air intake with K&N filter, TRD stainless steel exhaust system with custom tailpipes, Tein coilover suspension, custom 8.5×20” American Racing alloy wheels with 255/35 R20 Goodyear Eagle F1 Asymmetric 3 tyres, StopTech big brake conversion with four-pot calipers and two-piece drilled AeroForm discs, Hawk Performance brake pads, custom NASCAR-style front splitter and rear wing/diffuser, custom badges, JBL sound system, tinted windows.
Toyota Camry by Daniel Suarez
Drawing on a lifetime of car-customising experience, 2015 NASCAR rookie of the year Daniel Suarez teamed with Motorsports Technical Center to bring his vision of the ultimate street-friendly yet track-ready Camry to life. Suarez wanted something elegant yet sporty to bring out the best of the vehicle’s performance.
The colour scheme features a pearl white body with contrasting black roof and A-pillars, along with strategically placed carbon fibre components to improve the aesthetic and keep the weight down. The front splitter and rear wing were designed to work in tandem to produce genuine downforce at speed.
The bonnet features custom alloy ducting to cool the 3.5-litre V6 motor, while the interior features custom leather upholstery embroidered with Suarez’s signature, as well as various trim pieces fashioned in carbon fibre.
Key modifications: AEM cold air intake, TRD stainless steel exhaust system, Tein coilover suspension, 8.5×20” Rotiform VDA three-piece forged alloy wheels with 255/35 R20 Goodyear Eagle F1 Asymmetric 3 tyres, StopTech big brake conversion with two-piece grooved discs and four-pot calipers, Hawk Performance brake pads, custom front splitter and rear wing/diffuser, JBL sound system.