Today Tomorrow - a blog from Toyota GB

iQ’s not short of good reviews, but we’re pleased to see that interest isn’t just limited to the motoring press.
For Wallpaper, Jonathan Bell wrote up his experience of iQ and its Milan press launch.
Reflecting on iQ’s form he wrote:

As a piece of design the iQ is far more coherent than, say, a Fiat 500 or [...]

Stimulated by an interesting post about Biomimicry on sustainable design blog Inhabitat, we thought it was time to reflect on the design philosophy behind iQ.

Biomimicry is a design discipline that seeks sustainable solutions by emulating nature’s time-tested patterns and strategies. The core idea is that nature, imaginative by necessity and with 3.8 billion years of [...]

Last week we linked to some of iQ’s reviews. We’ve been tagging more.
You can find them all in our Delicious bookmarks, but highlights include Andrew Frankel’s warm review in The Times, a good write-up in Scotland on Sunday and a glowing review in today’s Hamilton Advertiser.
All three reviewers agree that iQ’s design turned heads at [...]

Earlier in the month we wrote about iQ’s Milanese press launch.
A couple of weeks on, we’re starting to see ‘first drive’ reviews appearing, and the reaction’s been rather good.
Channel 4 talked of iQ’s ‘packaging genius’ and its ‘astonishing’ attention to detail, noting that a 99g/km CO2 rating exempted it from road tax.
Writing in Automobile magazine, [...]

Another triumph for iQ, this time in Japan’s Consumers’ Choice Awards.
iQ romped home in the ECO category, attracting 30,483 votes to beat nine other nominees. It received more than double the votes for the second-placed car.

Although iQ narrowly missed out in the Compact category, it took the overall title of Consumer Choice of the Year, [...]

At the end of last month we were beginning to spot a trend for odd goings on with iQ, what with it driving up buildings and so-on.
It seemed to reach an apex this weekend, as iQ celebrated its association with a YouTube Live event in Tokyo.
While various people sung, spoke, played instruments or scoffed at [...]