Toyota Auris hybrid to be built in Britain

We’re breaking big news today with the official announcement from Toyota that it will build a full hybrid version of the Auris hatchback in the UK with production starting next year.

This ground-breaking car, featuring Toyota’s Hybrid Synergy Drive Technology, will be built at the Burnaston factory. Engines will be supplied by the Deeside facility in North Wales.

The full hybrid Auris will feature Hybrid Synergy Drive Technology
The Auris hybrid will feature Hybrid Synergy Drive Technology

More details will be revealed at the Frankfurt Motor Show which starts on 15 September 2009, but we can confirm that production of the Auris hybrid will kick off in the middle of 2010, with sales launched before the end of the year. Rest assured we will be keeping you up-to-date with all the key developments in the project, as soon as we hear about them.

This is Toyota’s first full hybrid to be built in Europe, and the first hybrid to be built in the UK. This exciting declaration underlines Toyota’s commitment to expanding the range of low-emissions hybrid vehicles, and to car production in Britain.

Tadashi Arashima, President and CEO of Toyota Motor Europe, said: “Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers. Such efforts are crucial if we are to see more low-carbon vehicles on European Roads.

“Our decision to produce a full hybrid in the UK reflects both our confidence in the quality and commitment of the TMUK workforce and the strength of our long-standing partnership with the UK Government. Today’s announcement is positive for Toyota, our UK suppliers and the local communities here,” he said.

Friday’s announcement on the Auris hybrid also coincides with a visit to Burnaston by Lord Mandelson, the Government’s Business Secretary. Lord Mandelson welcomed this “forward-looking investment in Britain from a world class manufacturer”. He added: “As part of our low carbon industrial strategy we set out to make Britain the best place in the world to develop low carbon vehicles. These commitments, backed by the formidable skills of the UK automotive workers, enable companies like Toyota to invest with confidence in low carbon car production in the UK. It demonstrates that the UK’s car industry is already making the low carbon transition.”

Auris has been built by Toyota Motor Manufacturing UK (TMUK) at Burnaston since 2007. The factory, Toyota’s first car plant in Europe, opened in 1992 and has produced more than 2.5 million vehicles, including Carina E, Corolla and Avensis, for sale in Europe and export to other markets worldwide. Today TMUK employs more than 4,000 workers and has benefited from investment totalling more than £1.85 billion.

UPDATE: Auris Hybrid will go on sale on 1 July. You can find out about our experiences on the press launch here, read our Q&A here and check out our Flickr gallery here. Thanks for all the interest!

Comments (60)

  1. Hi Jackie
    I test drove the Auris Hybrid on Saturday and although I can’t answer your question directly, I did notice that it has a “range indicator” which personally I think is better than knowing the actual fuel level.
    I did like the car and I think I will be downsizing from the Prius next year. 🙂

  2. Can someone confirm the petrol level when the low fuel warning kicks in? It appears to be around 10 litres but checking just in case.

  3. This appears to be the only place on the site to contact you with my query. viz.

    I requested a brochure on the Auris hybrid but received the superficial pre launch pamphlet instead of the hard copy of the e-brochure. Would you please arrange for the relevant department to send me the full spec version.

    Many thanks.

  4. Hi all,

    For those who don’t know, Auris Hybrid will go on sale on 1 July – that’s in just two weeks’ time! We’ve been busy getting to know the car; check out our Flickr gallery and our Q&A, and read all about what we got up to on the European press launch.

    Thanks, and I hope you’re looking forward to the launch of Auris Hybrid as much as we are here at Today/Tomorrow.

    1. Hi again Scott,

      Sorry for the delay – some accessory prices hadn’t been confirmed yet (we’re talking about a car that’s not yet on sale, after all). However, I’m pleased to say that I now have the price for you: a roof rack for both 2010 Auris and Auris Hybrid will cost £140.22 plus fitting.

  5. people are knocking toyota but I drive a toyota Ipsum that has now done 151000 miles built in 1996.Its just passed it mot with no problems.Its a really good drive and will still do over 100miles an hour .KEEP UP THE GOOD WORK.When are we going to get the hybrid 7 seater (ESTMA) that you sell else where ???

    1. Hi Rodney
      I agree, my Granvia is great.
      Toyota, in its wisdom realeased TWO people carrier/vans in Japan, as they felt there was a market. They sold more than estiomated so were correct.
      The UK wants the Hybrid Alphard, but the Vellfire looks the business as well

  6. Hybrid cars are the way forward to save your self money. I have heard there is a down side to these cars when the environment is concerned as when taking into concideration the fossil fuels used to power the electric powered cars the co2 emissions are around double the amount that a diesel car would create. Is there anymore negatives to this car?

  7. I have driven Toyota Corollas’ for about 25 years and in August 2009 traded in for a one year old Auris 1.6 petrol. I was terribly disappointed with it’s lack of torque at less than 2500 rpm. If going up a slight incline at less than 50 mph in 5th gear, acceleration was nil and required changing down to 3rd gear, with the resulting rev increase, before any power became available. I may as well have had a 1.2 engine which would have given better MPG also. I do like the car otherwise and no problem on motorways or flat roads. Has anyone else experienced this with the Auris 1.6?

    1. I Have had similiar experience with my !.6 Auris: lack of zip especially on hills. Now the car is fully run in at 5000 miles things have improved a bit but performance generally not up to my previous Honda Civic.

      On the positive side I think the car is well built and comfortable. I’ve had no mechanical problems, pedal or otherwise. Its seating position is an overlooked selling point for Toyota: its about two inches higher than most cars in its class and this makes for easier acess for thsoe with arthritic knee conditions.

    2. I’m driving Auris 1.6 for 2 years now, and never had same trouble as you have. Car computer will show you when to switch gears (shift) and it is to make your drive more nature friendly and to decrease gas consumption.

    3. I have just exchanged my Auris 1.6 for a VW Golf. My previous Auris was a 2 l diesel which had plenty of torque in all the gears. I sold that because at the time the diesel was so much more expensive I changed it for the 1.6 petrol Auris which was a total nightmare on motorways as it “just wouldn’t move”. Apart from that I loved the Auris but the 1.6 engine was a great disappointment.

  8. Great that Toyota are expanding their range of Hybrids, what with the new Auris hybrid due soon, but what about the Camry hybrid being sold here? I understand they are releasing them in Australia early 2010 so there shouldn’t be any RHD issues.

    I know you’ll say the future is small and for a lot of people it is, but there are still people out there who need/want bigger vehicles and also want good fuel economy.

    Or maybe I’m just biased as a Camry Hybrid would be the perfect car for me as a taxi driver! I know the argument would be they stopped selling the Camry as they never sold many, but the hybrid version would I’m sure. I’d have one and I’m sure many people in my industry would too. Just look at the inroads Skoda have made with their Superb model. The UK is now their biggest market and most go to my colleagues because of the fantastic rear leg room.

    So Toyota, any chance of us having the RHD Camry Hybrid over here?

  9. The hybrid technology seems impressive but the MPG figures stated are not very appealing.Hybrid or not with the way petrol prices are in UK these cars are very expensive and 50 to 60 mpg figures will be probably doubled in the next few years.I’m thinking of buying a new car and even with the hybrid technology I still think cheaper diesel cars(with higher MPG figures are better value for £ just now as they are thousands of pounds cheaper to purchase.Unless you drive to work every day and you’re within a couple of miles from home I don’t see the point in these.

    1. The Prius has the best fuel economy figures out there for a family car. Sure some diesel might be better on a long run but the Prius comes into its own round town. So, if you drive on the motorway or A roads then a diesel is your car. If you drive round town a lot then a hybrid is better. Do a search on google for problems on diesel particle filters – which are required on the latest diesels!

      I’ve saved loads of money on my hybrid taxi compared to my last car which was a 2.0 diesel. In fact, I’ve almost cut my fuel bill in half!!

      Horses for courses I guess but seriously, don’t discount the hybrid.

  10. I need a roof box and rails for my new 2010 model Prius. Any recommendations or comments from owners or dealers would be appreciated.

  11. In response to RICHARD CAMIDGE I had a T3 for 3 years in which I did 98000 miles, in all that time I would average between 52 and 58mpg per tank.

    I have had my Tspirit for a year and have done 23000 miles and I have been averaging between 50-54mpg per tank (possibly all the extra electrics?). Even so, it shows that better mpg’s are achievable especially considering I do a lot of motorway driving at speed (rather not say just how fast!).

    I am looking forward to the new Auris, I only have a car the size of the Prius because it’s a hybrid. A smaller car would suit me much better. It’s a shame my current contract doesn’t expire until 2011 :(, but the Prius is still one of the most balanced cars I have ever driven so I wont be too upset.

  12. Anybody have any advice on how we can purchase a new Alphard – any car importers that you would recommend? We would nip down top Topyota tomorrow but they do not retail them in UK! Bah

    1. I am equally amazed that Toyota have some great RHD hybrid models out there in Japan and Australia, but for some reason choose not to sell them here.

  13. Hi,

    We are keen Toyota fans and are looking to move from an Avensis to the Prius but need to be able to confirm that it will take a roof box.

    I understand that the car takes a roof rack rather than rails, but I cannot find confirmation within this site or in the literature that the car can manage a roof box.

    Can anyone help with where to look for confirmation please?

    Cheers

    Phil

    1. Hi Phil,

      Huge apologies – I missed this question.

      Yes, a luggage box is available to fit onto the roof rack. It is silver, with a capacity of 380 litres. You should be able to order it through a Toyota Centre – the part number is PZ4AF-73158-90 and it costs £236.20 (the roof rack is separate).

      Sorry once again to have left you hanging!

  14. I realise this may be sacrilege, can the Prius tow, and be fitted with a roof rack? Most cars these days can be fitted with these massively practical devices for those occasional needs (not caravaning). I believe the last Prius could not be fitted with a bar due to possible over loading of the electrics, never had an official reason.

  15. Toyota UK is the company I have always dreamed of working for; so much so that I studied East Asian Studies and Japanese at the University of Sheffield and based my dissertation on the emergence of Toyota UK and other key Japanese industrial transplants.

    Cue my dismay by April 2008 to the current economic crisis; TMUK and many others are rationalising or merely consolidating their workforces due to the recent stagnation of the sector, leaving next to no opportunities for keen graduates and other potential employees.

    The introduction of a hybrid production line will hopefully create new jobs in a desperately wanting period in our regional economy.

  16. Att. Vic Curtis !

    Hi Vic,

    I hope you right about the Cd.

    Then perhaps the new Sports Hybrid will appear.

    Incidently, if the Hybrids were truly doing their job, the manufacturers would not have to worry so much about the Cd. Its about time Toyota & the others started to improve on their battery power systems.

    Cheers,

    Dennis

  17. “This is Toyota’s first full hybrid to be built in Europe, and the first hybrid to be built in the UK”

    Simon, thanks for the confirmation that the UK is not part of Europe.

    Is this part of a strategy to rescue a car that re-defines boredom from complete oblivion?

    1. Hi Max, the first Hybrid to be built in Europe was the Loehner-Porsche Mixte, built in Vienna in 1900. This had a series engine, unlike the Auris Hybrid which will be built with a ‘full’ Hybrid parallel engine. Toyota have built cars with full Hybrid engines before, but never in Europe, and no mass manufacturer has previously built a Hybrid engine in the UK.

      Regards

      Simon

  18. Our Prius does 48mpg in regular use.
    The Government test figure isnt real life but then realise how little “ordinary” cars will do.
    Remember also the appalling tax yield in GB = Vat on the car, fuel duty (60% of pump price), then Vat on that, road tax, and speed camera revenue partnerships

  19. Sadly the Auris is a dreadful example of style over function.
    Suggest it be scrapped and the team that brought us Verso be tasked to replace Aurice with the new Corolla?

    1. I agree, the VERSO TSPIRIT has great style and functionality, definately our next new vehicle. Just on the history,from what I understand the AVENSIS was the first VERSO and the CORROLA VERSO was not launched until 2002 but I recently saw a CORROLA VERSO 51 plate registered in Nov 01, was this a one off ?

      1. Hi again,

        You’re right: the Corolla Verso went on sale on 2 January 2002. The car you saw was probably a Toyota Centre demonstrator or launch vehicle, hence the early registration. In answer to your question, then, this will have been just a one-off.

        1. Hi Melissa,

          My friends and I are doing a piece of coursework (mechanical engineering) on hybrid vehicles and comparing the environmental impact of a hybrid to the IC equivalent. At the moment we’re looking for a car which has a vehicle available in both hybrid and petrol form so that we can do an energy systems analysis on it.

          Is there any data on the Auris hybrid available- in terms of specification we could use?

          Regards

          1. Hi Emily,

            The Auris HSD is being launched this week, so a full list of specifications doesn’t exist yet. However, we’ll be posting all the information on this blog when it’s released, so watch this space!

  20. Shame Toyota here in England never:-
    1. Imported the excellent Alphard, Vanguard, Liteace and Townace ‘vans’/Mpvs.
    2. Having decided only the Verso for England, why not hybrid versions of that = the perfect car!

  21. Dennis, I may be wrong but I think you’ll find the shape of the prius (and quite a few similar copies recently) is little to do with the placement of the battery and much more to do with achieving a class leading Cd.

    Vic

  22. Hello Again,

    Its Dennis here once more. I have just viewed the new proposed Honda Sports Hybrid. The front end looks superb, but yet again the rear end / profile looks like its had shunt up the rear. I guess its got something to do with the placement of the batteries.
    For over 25 years I have trusted the Toyota Product and would recommend them to anyone! Indeed, I can count the number of faults incurred on over 30 of their vehicles, on just one hand! Just superb reliabilty.
    Its just the current model range & the majority of their designs I find sterile. Come on Toyota, take the bull by the horns & start designing some exciting new Hybrid vehicles.
    I want to spend my money on a new Toyota. Not a Honda, BMW or Audi. SOMEBODY TALK TO ME, PLEASE. Give some positive news on the model range.

    DENNIS

  23. Hi,

    Good news about the Auris Hybrid, as I find the design of the Prius (new or old model), totally uninspiring to say the least. I guess the Auris Hybrid will at least look like a normal vehicle, rather than some moving object with a foriegn body stuck up its rear end! By that I mean the Prius.
    I would like to ask Toyota (or anyone with any knowledge of the Toyota product), what happened to the rumoured Sports Hybrid????
    That is what I have been waiting patiently for. I have owned over 30 new Toyotas including most of their Sports models. The current model range does nothing for me, so where is this Sports Hybrid????? Or, have I been dreaming??

    Regards,

    Dennis

    1. I agree.

      A decade ago Toyota had a wide range of vehicles, including the sport models, MR2 & Celica, both of which have been dropped.

      Instead we now find their range weighted to the smaller cars with three super-mini type cars in the range IQ, Aygo & Yaris and the dullest of dull, the Auris. I am happy it is built in the UK supporting our jobs, but an interesting car it is not.

  24. The New Prius & DAB Radio, I test drove the new Prius and it is a great car apart from too much road noise. My question is, there is a DAB/AM button but no sign of a DAB tuner so is this a dealer or factory option as its not in the list of extras? Ive tried asking dealers but they dont have a clue and there is no email or phone number for direct Toyota queries. as everyone knows FM is being switched off from 2012 to 2015

  25. Will the new lines be engineered here in the UK using UK intergrators or built abroad and imported.
    Thanks

  26. This sounds like good news…I like the hybrid format, having owned a Prius…the only slight disadvantage being large batteries taking up boot space etc. It will be interesting to see how the Auris compares from this point of view…it could be a real world beater!

  27. Hi,

    Is there an e-mail we could send questions too please?

    My questions are:

    1. What’s the reason for leather being a UK applied extra and not taking the factory installed version?

    2. How long does it take the leather to be applied in the UK? It seems that customers who ordered leather are having to wait quite alot longer for their cars.

    3. Some dealers are receiving customer cars now. Can those customers pick them up once prepared or does everyone have to wait till the 1st August?

    4. Is the iPod integration kit different between the T-Spirit (Nav equipped) and T3 and T4 models?

    Thanks

  28. Will the hybrid Auris be available as an import before it starts being built in UK? Or is mid-2010 its launch date? I’m likely to have to choose a new company car for February delivery so won’t be able to wait for mid-year. Thanks

  29. Please can Toyota concentrate on economy this time rather than performance? Both the 2nd and 3rd generation Prius models have improved performance more than they have fuel economy.
    I drove a new Prius and it is a nice car but too complicated. All I want is a nice, straightforward car that will get me from a to b at 100mpg.. and I think you can deliver that now, if you really want to.

    1. Too complicated? What putting a car in drive and driving surely can’t be described as complicated.

      Also, economy on the Prius is amazing. I have consistantly managed 70mpg cruising on the motorway at 65-70mph. I think the Prius has got the balance between performance AND economy.

      Some eco diesel cars from other manufacturers state that they get great fuel economy – and they do, but you end up having to thrash them to get them to keep up with traffic and that has a seriously detrimental effect on economy.

  30. Reuters press release mentions 19% less fuel and 17%
    less CO2 emissions than “standard” version…
    but which one are they comparing with?
    If it’s the current 1.3 Petrol one then that would be
    135g/km reduced by 17% to 112g/km.
    Don’t think that can be right, looking at the
    Prius figures.
    I wait with interest to hear some official figures.

    Also notice that current Auris has 55l tank vs Prius 45 so they can probably afford to reduce the tank size to make space for battery.

    Vic.

  31. I bought an Auris as Toyota employs British workers to make it! Imagine if the Police / Ambulance / NHS / Councils did the same ….. blue sky thinking i know!
    But will this new one be a petrol Hybrid again? Why not diesel?

    1. Hear hear!

      I know many support Ford and Vauxhall but how many of those vehicles are actually still made here in the UK? Very few I should imagine.

  32. Hi Stephen – it definitely won’t make you regret ordering a new Prius. I had the chance to drive the new Prius recently and it’s just an incredible car, as well as looking fantastic. I’d say that the Prius will retain brilliant values too, being that it’s the name to beat and has a great level of spec as standard. Glad to see Toyota hybrid making such a step forward into the mainstream.

  33. As a Toyota employee, at the Burnaston plant, this is great news. Following short time, pay cuts, volountary release and lots of uncertainty, its nice to have a bit of positive news that should secure our jobs.

  34. This is great news.It Makes me proud to work for a company that it not only making sure its dealers have a product that will sell,But is also supporting British Jobs.Now is the time to also give us the hybrid Previa

  35. Great News! Not enough is said about Toyota’s UK manufacturing plant in Derbyshire where both Auris and New Avensis are built! Toyota supporting the UK economy – they should be really proud of this…

  36. I’d hardly call it breaking as The Times reported this on 28th June!

    But it’s great news none the less, and it will be very interesting to see how the Hybrid Auris performs against the Prius, it’s price and how it sells in the wider market.

    1. Hi Andy, you’re right, this has been rumoured for some time. But it was finally confirmed last night. There’s a press conference at the Plant this morning and we’ll be looking for any further details to emerge.

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