Toyota celebrates hybrid at the Frankfurt Motor Show

Frankfurt Motor Show 2013

Toyota will celebrate the past, present and future of hybrid engineering and technology when the doors to the 2013 Frankfurt Motor Show open on September 10th.

Sporting a new car line-up that includes the radical Hybrid-R concept, plus the latest evolution of our Hydrogen Fuel Cell Hybrid Vehicle, we will showcase a series of exciting ideas that deliver greater performance and driver rewards.

While the 1.6-litre Hybrid-R shows off high performance energy delivery and recovery systems, our Fuel Cell Hybrid Vehicle (FCHV) demonstrates the ultimate zero-emission car, with hydrogen as an ideal, ultra-clean energy source.

Toyota is aiming for the launch of a fuel cell hybrid engined production car by 2015, and considers it the best technology yet to deliver the ultimate zero-emission car, with hydrogen as an ideal, ultra-clean energy source.

Toyota has been researching and developing environmentally efficient transport solutions for more than 40 years, building world leadership in the design and production of full-hybrid powertrain technology.

It made the science a marketplace reality in 1997, when the first Prius went on sale in Japan. Since then, Toyota Motor Corporation has amassed sales of more than 5.5 million hybrids and today has a portfolio 23 different models – four times more than any other competitor – available in 80 countries and regions around the world.

Toyota calculates that its global hybrid fleet has already saved 12 billion litres of fuel and 34 million tonnes of CO2 emissions, compared to the same number of equivalent, conventionally powered vehicles.

And the story does not end here: by the end of 2015 Toyota will have introduced a further 16 new or revised hybrid models.

The Toyota stand

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