Video: Prius iPhone app drawings shown in Times Square

Here’s another little thing we’ve come across that we think is very cool.

Those of you with iPhones may have the Prius Experience app (click here to go through to the iTunes Store to download it – it’s free). In the app, there’s a ‘draw’ section, with an option to submit your drawing for display in New York’s Times Square. Sadly this three-day project has now finished, but reams of people submitted their drawings earlier this week and saw them appear on a digital billboard in Times Square.

We think this is a great and novel way of enabling people to learn more about Prius and its advanced technology through interaction with an app. It really shows how important (and advanced) mobile technology is becoming, too.

If you can’t quite imagine the process, check this out:

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