Electrification across entire Toyota line-up by 2025

Toyota Motor Corporation has announced its plans to increase the proportion of electrified vehicles in the next decade. The strategy centres on significant acceleration in the development and launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs).

In October 2015, Toyota launched the Toyota Environmental Challenge 2050, which aims to reduce the negative impact of vehicles as much as possible and contribute to realizing a sustainable society. Toyota aims to reduce global average new-vehicle CO2 emissions by 90% from 2010 levels, and today’s announcement is the main pillar of a mid- to long-term initiative to achieve this challenge.

Electrification across the entire Toyota line-up

  • By around 2030, Toyota aims to have sales of more than 5.5 million electrified vehicles, including more than one million zero-emission vehicles (BEVs, FCEVs).
  • By around 2025, every model in the Toyota line-up around the world will be available either as a dedicated electrified model or have an electrified option. This will be achieved by increasing the number of dedicated HEV, PHEV, BEV, and FCEV models and by generalising the availability of HEV, PHEV and/or BEV options in all models.
  • As a result, the number of models developed without an electrified version will be zero.

Zero-emission vehicles

  • Toyota will accelerate the popularisation of BEVs with more than ten models to be available worldwide by the early 2020s. This will start in China and gradually introduced to Japan, India, United States and Europe.
  • The FCEV line-up will be expanded for both passenger and commercial vehicles in the 2020s.

Hybrid electric and plug-in hybrid electric vehicles

  • The HEV line-up will also grow, thanks to further development of the current Toyota Hybrid System II; the introduction of a more powerful version in some models; and the development of simpler hybrid systems in select models to meet various customer needs.
  • Toyota also aims to expand its PHEV line-up in the 2020s.

Batteries are a core technology of electrified vehicles and generally present limitations relating to energy density, weight, packaging and cost. Toyota has been actively developing next-generation solid-state batteries and aims to commercialise the technology by the early 2020s.

In addition, Toyota and Panasonic will start a feasibility study on a joint project to achieve the best automotive prismatic battery in the industry and ultimately contribute to the popularisation of all electrified vehicles.

Furthermore, Toyota aims to focus on the development of a social infrastructure conducive to the widespread adoption of electrified vehicles. This includes the creation of a system to help streamline battery reuse and recycling, as well as the promotion of plug-in vehicle charging stations and hydrogen refueling stations through active cooperation and collaboration with government authorities and partner companies.

Comments (8)

  1. I’ve got an all electric Rav 4. Best car ever. Hope you really focus more on the pure electrics, and just skip over hybrids. Not really needed, too complex and still burn fossil fuels.

    1. Hi Eric,

      Thank you for your positive comments. We take customer feedback very seriously and so will pass this on to our Product Team.


    1. You obviously HAVNT seen the new Rav 4 it’s amazing.
      I have a C-HR Hybrid that’s great as well

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