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Designs on the garage of the future

This is where we take close look at what the students at the Royal College of Art are doing in the garage category for the Toyota iQ competition. We previously took an overview of all the impressive designs across the four categories, including bedroom, living room and kitchen. The four category winners, along with an […]

Design innovation in the bedroom

Following on from our overview of the students at the Royal College of Art who are taking part in the iQ Design Challenge, This is iQ takes a closer at the candidates and their inspiration – today we’re in the bedroom. The competition is split into four parts, with each offering its own unique challenges, […]

Future shocks

Look at a hybrid like the Prius, and you might be surprised at the lengths to which it goes to save fuel. One important way it can reclaim energy is through regenerative braking, which converts forward momentum to electricity when the car needs to slow down – this is stored in the car’s batteries and […]

Launch control – iQ hits UK roads

The wait is over – today sees the first iQs take to the UK’s (frozen) roads. It’s early days, so it may be a while before you see one, but we’ve come up with five top tips for iQ spotters: • Head for the city – iQ’s at home almost anywhere, but it’s made for […]

Students stun with ‘intelligent living’ designs

Three months ago we told you about Toyota’s iQ-inspired Royal College of Art competition. The entries have been whittled down to an eclectic 12 finalists, and the nominees are keeping their fingers crossed. The competition, which aims to find designs inspired by iQ’s take on intelligent urban living, culminates in the announcement of the winners […]


Earlier in the week we’d started to see iQ cropping up on a number of year-end lists. There’s always a rash of these as one year makes way for another, and we’re seeing plenty more as 2009 gets underway. The Sun, which says that superminis and city cars will be a hit this year, tips […]

New year’s revolutions

It’s about to be 2009, and despite predictions of doom and gloom there are plenty of reasons to be cheerful. iQ’s official UK launch is now just a week away, and examples will be appearing in Toyota centres next week. iQ adverts have started to appear in the shape of posters and animated displays, like […]

iQ makes year-end lists

2008 is down, but not out, and we have just a little longer to wait for iQ’s UK launch. Meanwhile, various bloggers and journalists are turning out ‘best of 2008’ lists, and iQ’s a fairly frequent feature. One NowPublic contributor has come up with a list of 10 cute little cars. iQ also features in […]

Merry Christmas To You

As is customary at the festive time of year, we would like to extend season’s greetings and wish a happy new year to all readers of our blog. It’s shaping up to be an exciting 09 for iQ and we look forward to bringing you all the latest news and info about the car. So […]

iQ on the ball

We’re still enjoying the series of shorts produced to promote iQ. Unfortunately, we don’t know much about them yet. They’ve been produced, we think, for the New Way iQ campaign in Japan. Beyond that we’re in the dark, but, buoyed up by our recent success in tracking down the team behind the CGI iQ film, […]

Behind the iQ film

We’re rather taken with the widescreen, computer-generated film that you see on the iQ homepage. So we decided to find out a little more about it, where it’s set and what it means. We spoke to the team behind its production at German 3D-house RTT. Its producer, Bea, explained that the whole process – from […]

iQ shortlisted for World Green Car of the Year

In its short career to date, iQ’s won an overall award, a consumer award, a design award, and most recently Top Gear’s small car award. Now it’s up for possibly the biggest yet, having been announced as a contender for the World Green Car of the Year 2009. It’s up against some stiff competition, from […]