Toyota ME.WE Concept unveiled

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It’s a city car, convertible, off-roader and a pick-up, and displays the latest in car design innovation – could the Toyota ME.WE be the car of the future?

Unveiled today at Le Rendez-vous Toyota in Paris, the ME.WE concept is described by its creators, designer and architect Jean-Marie Massaud and the Toyota ED2 design studio as as ‘anti-excess’ vehicle, with innovative use of materials, engineering and technology.

It has a tubular aluminium structure, onto which lightweight moulded polypropylene body panels are fitted. These are hard-wearing for durability and ease of maintenance, while the material can act as a shock absorber in the event of a collision.

Toyota ME.WE – clever thinking

Using the same in-wheel electric motors as the Toyota i-ROAD concept means the ME.WE has the capability to switch from two-wheel drive to four-wheel drive to cover challenging terrain, while removing the normal constraints that a traditional 4×4 power train brings. This also means that entire interior can be devoted either to passengers or to cargo-carrying duty.

But the clever ideas don’t stop there – the rear bench can be folded and stowed under the front seats or removed completely and used as outdoor picnic seating. Additional storage is provided with a fold-out, weatherproof neoprene cover on the roof and a extendable rear deck that turns the car into a pick-up.

Bamboo was chosen for use on the floor and for the cabin’s horizontal surfaces, as it’s both a renewable resource and aesthetically pleasing. ME.WE is easy to keep clean with a simple wash, inside and out.

The simplicity of the design is also evident in the instrumentation, which comprises a single screen above the steering wheel which displays vehicle speed, battery charge, journey information and navigation instructions, delivered via a smartphone. The phone itself is mounted below the screen so the driver can personalise the cabin environment with music and other apps, as well as controlling on-board temperature.

Heating and air conditioning are delivered by a low-energy air pump and electric seat heaters to minimise power consumption, and to achieve a cabriolet-like open air feel, all the windows can be opened – even the windscreen.

The lightweight construction using aluminium and polypropylene panels helps keep the car’s weight down to a target 750kg, about 20 per cent lower than a conventional steel-built supermini. The body panels, which are 100 per cent recyclable, weight just 14kg.

See a full gallery of ME.WE images and videos at the bottom of the page.

Toyota ME.WE – the idea

The idea behind the concept was to combine intelligent, logical thinking with a passion to create a car that’s more economical, adaptable and suitable for modern life. ME.WE also moves away from the motor industry’s tradition for excess and intends to reflect the values of forward-thinking people rather than simply their social status.

The result is car that takes a modern, global view of travel and forms part of a wider view on how to adapt to the environmental challenges that will shape the future of personal mobility. It is a no-extras package, conceived as an “anti-excess” vehicle. In short, the Toyota ME.WE represents the transition from the culture of “more” to the culture of “better”.

The concept’s name expresses a simultaneous concern for the individual – ME – and for others – WE.

ME.WE is an intelligent response to the ecological threats posed by mass production and the increasing number of cars on the world’s roads, as it is made from materials that help reduce the energy it consumes and the CO2 and harmful emissions it produces.

Find out more about Toyota European Design Development (ED2) here.

Toyota ME.WE technical specifications

Length (mm): 3,440

Width (mm): 1,750

Height (mm): 1,600

Chassis construction – tubular aluminium

Body shell – polypropylene panels

Kerb weight (kg) – 750

Power – 4x in-wheel electric motor

Battery location – underfloor

Heating / air-conditioning – low consumption heat pump and electric seat heating

Toyota ME.WE videos

See the ME.WE in action in these videos.

Watch designer Jean-Marie Massaud and ED2 president Naritoshi Kawakita explain the process behind ME.WE below.

Toyota ME.WE Gallery

Comments (17)

    1. Thanks for your feedback Will.
      We have no plans to build at present but we will pass on your comments.

    1. Hi Sylvester,
      Thank you for getting in touch. We’re pleased to hear you like the ME.WE concept. At this stage the Toyota ME.WE is a concept vehicle, there are no plans to put it into production.
      Hope this helps.

  1. I would buy it immediately, its the car I want!! Have to buy a new one next year and would be
    wonderful when it would be already available .

    1. Hi Tamara,
      We’re so pleased you like the ME.WE concept. As you have seen this is a concept car at this stage, we’ll be sure to keep you updated on the latest model developments here on the Toyota Blog.
      Best wishes.

  2. The inside is futuristic and promising, the outside is well..I think they spent so much time on the inside that they had no time left for designing the outside..Pity.

  3. Love the concept, especially the outer non shiny polypropylene shell which IMO would be a plus as waxing and constantly cleaning cars is not for everyone. Taking that one step further and being able to hose out the inside would make it the ultimate beach vehicle.

    The bench seats look interesting and I assume by seeing photos of it carrying things off the tailgate that at least the rear is easily removable. Front spacing looks good but the rear could use another 3″ for longer legged adults.

    Hope this comes to market pretty much as is but it would be nice to see a 4 cylinder or hybrid model available also for those who want to go further than 100 miles on a charge. For starting price I’d love to see it close to $18K for gas, $24K for hybrid, or $28K for full electric 🙂

    1. Hi Paul,
      This is just a concept, for now. As such, there is no price affiliated to the Me:We. Very glad you like it, though!
      Enjoy the rest of your week.

  4. Apart from the GT86, this is the first Toyota in years that actually interests and excites me.

    It has much of the flavour of Nissan’s much-missed Pike Factory trio, yet is modern and fresh.

    Well done to the design team. I want one – now.

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