New Aygo and Yaris help Toyota celebrate Japan Matsuri


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The sixth annual Japan Matsuri, or Japan Festival, was held last weekend in Trafalgar Square in the heart of the London. As the largest and most authentic event of its kind within the Japanese community in Britain, this Matsuri attracts upwards of 60,000 people in a celebration of all aspects of Japanese culture.


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The theme of this year’s event was washoku, or Japanese cuisine, but there were plenty of other non-stomach-related activities to enjoy on the day. Toyota sponsored the main stage, which saw a wide variety of performances including dancers, drummers, musicians, dog breeds and fashion shows. But there was also a martial arts stage, manga wall, activity areas, and numerous stalls selling Japanese goods.

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Positioned in the shadow of Nelson’s Column, adjacent to the main stage, was Toyota’s two-car display. The manga-inspired styling of the new Toyota Aygo proved particularly appealing to festival visitors, irrespective of their national background, while the extensively revised and incredibly spacious new Toyota Yaris provoked plenty of thought for city-bound families.

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Mobile phones clicked countless images of the pair throughout the day. In fact, the only way they could have made more of an impact is if we’d dressed each of them in a kimono!

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See more: Cool photos of the Toyota Aygo


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