Next generation Prius: more power, more kit, more economy… same prices

We’ve been talking about how the new Prius improves on the current car, but until now we’ve been in the dark about how much the newer, faster, more economical Prius is going to cost. Quite a few blog readers have been wondering, too.

Today, Toyota announced its UK pricing for the next-generation car. Potential customers will be glad to know that prices for the entry-level T3 model and the top-of-the-range T Spirit will be exactly the same as for the current model. In between, there’s a modest increase for the T4 to reflect its improved specification.

In hard figures, that’s £18,370 for the T3, £19,990 for the T4 and £21,210 for the T Spirit.

Prius front detail

But while the prices are little changed, the new car delivers so much more on many different levels.

For a start, the standard specification for each grade has been significantly improved. We’ll be bringing you full equipment details soon, but as an example, the T3 now comes loaded with extra high-tech features including a head-up instrument display and new Touch Tracer multi-function switches on the steering wheel. In addition to the current car’s spec there are front fog lamps, a heating function on the electric door mirrors, a driver’s knee airbag and a Smart Entry & Start system.

The T4 gets the same goodies plus 17-inch alloys, Bluetooth, an eight-speaker sound system and automatic wipers.

And, continuing the more-for-your-money theme, T Spirit comes with an improved hands-off-the-wheel Intelligent Park Assist and a new Toyota hard disk drive (HDD) navigation system that also gives you an on-board electronic music library. And we really do like the sound of that!

Extra spec is only part of the story, as new Prius is significantly more powerful than before, has lower emissions – a best-on-the-market 89g/km – and gives more miles to the gallon with an official 72.4mpg combined cycle figure.

And it doesn’t stop there. Prius’ redesign means there is more room in the cabin, especially for rear seat passengers, and, thanks mainly to a more compact hybrid battery pack, there’s more usable space in the boot, too.

Sales start in August began on 1 June, but from 8 June you can see the car in the flesh at Birmingham’s Bullring.

Comments (31)

  1. I have a Yaris and now an IQ as well.
    It’s surprising there’s such a contrast in front storage space, as the Yaris has 2 cupholders and 3 gloveboxes whereas the IQ has nothing!
    I’m considering getting something to stick on myself but am worried it will interfere with the airbags.
    Perhaps I’ll have to settle for a small box between the seats.
    A colleague has just had his Merc programmed to fold the mirrors in when he switches off the ignition. Is this possible for the IQ?

  2. I have a T spirit due awiting delivery and am looking forwards to it! Never had a Prius/hybrid before but am a little worried about the horror stories I’ve been reading about the traction control in bad weather. My exisiting vehicle ( a Seat Alhambra Diesel) was pretty useless in the snow last winter, but for a different reason, the engine torque is so great that the wheels would just break traction even with an idling engine, traction control could not work out that both drive wheels were spinning. If the Prius proves to be a problem in snow or ice, It will leave me unable to work without me having to hire a replacement vehicle. Has the issue been rectified, or is it still useless in poor grip situations?

    1. I got delivery of the prius T Spirit just about a year ago now. I need not have feared for the traction control issue as it coped admirably with the worst winter for many years, virtually no problem, indeed it seemed to make better progress than 4 x 4’s on our local roads! No real issues with the car after 25000 miles, nothing has gone wrong, still on original tyres despite my preference for A roads over motorways, no squeaks, rattles, or any trim failing. The only negative comments I could possibly make would be regarding the tendency of the windscreen to attract fogging film which is very hard to clean off and the wipers aren’t that good at clearing the screen making driving at night in the wet less than perfect. Otherwise, fabulous car, 60 mpg long-term (25000 miles) average, best mpg on a single journey ( wakefield to York, virtually flat, 80 mpg! worst (winter driving in heavy rain) about 55 mpg.

  3. Can a aftermarket sat nav system pe put on my 06 T4 prius? if so where can i get my hands on one. pref one that can use the screen not a stand alone unit.


  4. I have just placed an order for a new T3 and want parking sensors, as on my current Prius. The salesman phoned Toyota while I was there and was told they were part of the protection pack and £350, so they were added to the order. He has just phoned to say they cannot be ordered on the T3 only the T4. This makes no sense to me they area valuable aid and I have had them on my last three cars. The T4 is essentially the same as the T3 so why the difference? It is shocking how little support the salesman and the customer is given from Toyota at this late stage in the delivery cycle about items that many cars have as standard.

  5. Thanks for the update Simon. I guess the car at the Bullring is a pre production model as that does have LED headlights fitted. As the US has the autodimming mirror I may find out if I can order one from the US and have it installed – providing of course that the wiring is available.

  6. Hi everyone, thanks for bearing with me.
    @Stephen Hartley – I don’t think that LED lights are planned as an option in the UK, though we should shortly be getting final confirmation of this. There’s no option for an auto-dimming mirror, and the lights don’t have an auto-on mode. Jim’s right that the mirrors do fold, but only manually.
    @Phil – We folded the seats down and put a bike in lengthways last night! The capacity with the seats up is 445 litres, but I don’t have the figure with the seats down.
    @Victor Ian Clark – The mirrors are heated on all three grades. Unfortunately we won’t get a chance to test our car in cold weather, but I’ll investigate whether the heat works without air con over the next few days – you can read about what we’re up to in our latest post!

  7. Thanks It is good to know it has a spare, as I would not buy a car with the so called repair kit. My current Prius is the only car I have had in the past 15 years that I have had to fold the door n/s mirror to get it in the garage without the risk of damage. The current Prius is the same width as my Lexus IS200 and after a couple of mishaps I got used to folding them when I parked. The new Prius is not cheap so I expected better.
    When will the dealers get it if we can place orders from 1/7? When will the model detail specs be available? Mine is a T4 and I don’t care about sat.navs, reversing cameras or fancy wheels but I would like some way of keeping the screen and mirrors clear when it is very cold and a heater that works with the air con off. The current model is made for a California climate and is not good in a UK winter.

  8. Door mirrors: according to info on the US model the mirrors are foldable but only manually. I imagine it’ll be the same here. My 07 Prius has 18500mls now and I want a MkIII (since I know it will have a temp spare). I’m expecting my current 60mpg at 60mph on throughways to improve by about 5mpg. The new info on range will be useful, too. Wish it had an engine temp gauge!

  9. @Simon Forrest – no problem, thanks for clarifying. I’ve asked Toyota and will let you know what I hear.
    Meanwhile I’ve had some answers to previous questions:
    @Julian – Toyota said: “The 15″ wheels are mandatory with the Solar Roof. This requirement is not
    CO2 based but rather weight restriction based. 17″ Alloys + Solar Roof would have a load-bearing impact on the car which Toyota does not wish to compromise. The CO2 figure for a T Spirit with Solar Roof and the required 15″ wheels remains exactly the same as the T3 with its standard 15″ alloys and no Solar Roof.” Also please see reply to Victor below regarding spare wheel.
    Regarding PCS and my mishap, I suspect you might be right 🙂 I’ll never live it down, I’m sure.
    @Victor Ian Clark – The order book for the car is now open at dealers. All models have a space-saving spare except where the Solar Roof is fitted, in which case a tyre repair kit is supplied instead. The mirrors don’t fold electronically.
    @Stephen Hartley – still awaiting clarification on your other questions.

  10. Thanks Simon and sorry I have caused confusion
    What I mean is the electronic traction control system which stops the wheels spinning. I was confused with the electronic stability program which is ca;lled stability control on the Prius.

  11. Please note a correction in this post – sales began on 1 June, the first cars are due for delivery in August. Apologies for any confusion!
    I’m seeking answers to the most recent questions and will as always reply when I can.
    @Victor Ian Clark – I’m not aware of any specific government incentives for hybrids, but under current regulations the new Prius will be in band A for road tax, which is free. It will also be exempt from the London Congestion Charge.
    @VickyDee – you’re describing a plug-in hybrid. Although Toyota is trialling plug-in versions of the next Prius (see my comment here) the standard car isn’t charged from the mains. The new EV mode does give it a two-kilometre electric-only range, while improvements throughout the Hybrid Synergy Drive make it more efficient and less polluting than the previous model.
    @Simon Forest – I’ll try to find an answer to this, but by EPS do you mean electronic power steering? I’m confused as to how this would be a problem in ice, but I’ll try to ask an expert!
    Thanks again for all your comments.

  12. One issue I have had with my Prius was attempting to climb an iced up multi story car park ramp. Because of the automatic EPS the car just stopped half way up with power turned off. I had to reverse down a blind corner to get back to the barrier – very scary! Apparently there is no way of turning the system off because of the risk to the hybrid components. Is this remedied in the new model.

  13. Can I be sure that this new model will have the integrated mains powered charger for journeys of 30 – 50 miles without engine assistance? Otherwise it will not be a great deal different to the previous models.

  14. I nearly bought an Insight but it was awful to drive. When can we place orders. Does the new Prius have a spare wheel? Do the mirrors fold? can we expect the reflection problems of the old Prius? It does look very expensive are there any Government Incentives? My old Prius was due for replacement last year but the new one will need to be much better to tempt me to change.

  15. “15″ wheels won’t be an option on the T4 or T Spirit, but they can be fitted aftermarket.”

    As the T Spirit has the option of the solar roof, does that mean that unlike in the US and the Netherlands where the combination of the larger wheels and the roof aren’t allowed, it’ll still keep the 17″ wheels if you add it? I’d heard the reason you couldn’t ordinary have both was because the extra weight of the roof combined with the 17″ wheels, led to a larger than acceptable loss in fuel economy.

    Also, any possibility you could tell us whether we’re likely to get the same stuff as the Americans do on their top package with the T Spirit? I figure since DRCC/PCS/LKA are all available on the T Spirit version of the new Avensis, it shouldn’t be too much of an issue to keep them on the version of the Prius sold here.

    Though in terms of your mishap, seeing as PCS only works for frontal collisions, even if it does make it onto the T Spirit, you’re still going to want to pay attention to that screen when reversing ;).

  16. @Simon, Do you know if the LED headlights will be available as a seperate option on the T-Spirit rather than as a package – I guess they are not a standard fitment. I see that rain sensing wipers are fitted to T4/Spirit, but what about auto lights? I have both in my current car, but I guess not having autolights won’t be too bad a deal. Are electric folding door mirrors and auto dipping interior mirror available.

  17. Simon – Oh dear – I had not seen that one. That is a very good argument for aaudible reversing sensors though. 😉

  18. Thanks Ron and you’re welcome. Regarding the POIs I’ll do my best to get in touch with the relevant team, but it could take a while. I’ll keep you posted!

    On the subject of the reversing camera, all I know is I’m going to pay attention to the screen the next time I drive a car with one fitted – I’m not sure if you read about my mishap in the current generation Prius. Most embarrassing.

  19. @ Simon
    Can you please pass my comments about the need for custom POI’s to your software engineers. If I could be confident that the software would be upgraded to allow this then th eT Spirit would be back in the frame.

  20. Thanks for the response, Simon
    That’s a real shame about the satnav and POI’s. Being able tro add your own POI’s is an absolute necessity if you want to use SatNav to its full advantage. With a hard disk it would be so easy to add them. On my Garmin I just need to load them on to an SD card and they are transferred into th enuvi’s memory or can be available just from the SD card. Why cannot the software allow POI’s to be burned onto a CD and then transferred onto the hard disk? That is not rocket science – I presume that the mapping is either Navteq or TeleAtlas! I cannot see me paying £1200 for a reversing camera – the satnav is useless to me – and I don’t suppose I am alone in thinking that.

    T hat’s good news as far as the face level vents are concerned. Does that mean that face level is ALWAYS ambient air or is there a control to mix ambient with the cooled/heated air from the climate unit for those vents only? Such a mixing control is not obvious from the photos in the brochure. All I can see is the fresh air/recirculation switch.

    Please don’t just show us the T-Spirit at the road shows! I want to know what happens to that SatNav screen space on the T4 and T3.

  21. Hi all, thanks for your patience – I’ve had some replies to your questions:

    @Ron – The hard disk does store navigation data, but doesn’t store additional points of interest. It does provide greater screen visuals.
    The air conditioning doesn’t split left/right, but it does provide ambient air to the face-level vents.
    15″ wheels won’t be an option on the T4 or T Spirit, but they can be fitted aftermarket.
    The reversing camera is not available separately from the navigation system.

    @Sandeep & Andy, the order book opened on 1 June. It’s too soon to confirm lead times for delivery, but it should be possible to confirm them shortly.

    I hope that’s useful. We’ll carry on trying to bring you as much information as possible in our posts, so please keep reading!

  22. Thanks Simon for your replies.

    If the first UK cars will be delivered to their lucky owners on the 1st August can you tell us when we’ll be able to order them? I spoke to a dealer yesterday who already has a waiting list 10 customers eager to place orders (all are owners of the current model wanting to renew / upgrade).

  23. Thanks Simon.

    So when will Toyota be taking bookings ? I contacted my local dealer about 1 month ago & must admit he couldnt have been less helpful.

    If the car will be on the road with the customers from 1st Aug, then surely we cant be too far away from placing order stage.


  24. Thanks again for all your comments.
    @Ron – I’m trying to find answers to all your questions, but I think that Andy is correct regarding the camera and navigation options being linked and not available separately.
    @Sandeep and Andy – Yes, the prices are all OTR. Customer cars are due on the roads from 1 August.
    @Philip – All grades of the new car do have heated door mirrors.
    Hope that helps!

  25. I got rid of my company BMW for a Prius a year ago and have enjoyed driving the Prius a lot more. Its agreat car and I can’t wait to get the new one.

    Hope they have added heated mirrors now as that is the current models only fault.

  26. Thanks for the good news. I was hoping this is what would happen. Next stage is the detailed release of the equipment levels which I’m looking forward too.

    Like others, does August mean this is when we can expect to see cars in the UK? Obviously everyone is aware that the first customers in Japan and the US already have their cars!

    To answer some questions:

    1. The CO2 emissions of 92g for the 17″ wheels tell you there is an approx 3 to 4% hit in fuel consumption over the 15″ (89g). Still well under the magic 100g for free road tax though.

    2. Backup camara is only available with the Nav – the view shows on the same screen.

  27. Thats not bad. Though I was hoping that the price would be nearer to Honda Insight (I know).

    Are the baove prices OTR prices ?

    And more importantly when will 2010 Prius be actually ready for delivery & on the roads ?


  28. The hard disk on the T Spirit sounds promising. The lack of flexibility of the navigation system was a major drawback on the old Prius (no provision for entering custom POI’s and severely limited number of favourite locations. Does the hard disk base mean that we can input our own POI’s (I have over 14,000 on my Garmin) such as speed camera and other useful locations?
    There has been much on the US sites about the 17inch alloys and low profile tyres having a bad effect on fuel economy and CO2 emissions. Will T3 alloys be an option on the T4 and T Spirit?
    One important thing for me as a driver – I like cooler climate control than my wife, particularly when driving. In my current car I can mix ambient air to the face level vents. An alternative is two different temperatures for driver and passenger from the A/C. Does the new model allow either of these? My dealer said that it has the ability to have a few degrees difference for passenger and driver but the photos that I have seen only show one climate temperature on the display.
    Finally, can the T4 have the reversing camera without navigation and front parking sensors?

  29. Hey Darryl thanks for the heads up, this is excellent news!!

    I’m looking forward to your post about the full equipment details, but so far the 2009 model is hitting all the right notes at the right prices.

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