In May 2009, Jemca Toyota hit the streets of London with a convoy of new Toyota iQs. Jemca wanted to show Londoners why the iQ, which can seat 4 people yet is less than 3 metres long, was an obvious choice for urban motorists.
The iQ Revolution consisted of 4 cars which toured the capital for 5 consecutive days. They took in all the sites of London, and stopped to allow people a chance to get up close and personal with the cars. We’re starting to see iQs on the streets of London now, but at the time of the drive most people hadn’t seen the car in the metal before. As always seems to be the case with the iQ interest levels were high. Most people seemed to be genuinely surprised that such a small car can seat 4 people.
Check out our video of the day here….