Have you seen our bold new television advert yet? Starring the all-new Toyota C-HR, the vivid ad captures the spirit of the new compact crossover’s cutting-edge design and mould-breaking dynamic performance.
As the C-HR is driven through city streets, its head-turning looks are reflected in the sunglasses of admiring young and style-conscious passers-by.
The soundtrack is entitled Toes and is taken from Zaba, the 2014 debut album by Oxford-based band Glass Animals. Since the release of that album, lead singer Dave Bayley, guitarist Drew MacFarlane, bassist Edmund Irwin-Singer and drummer Joe Seaward have toured internationally and released their second album How To Be A Human Being in 2016.
With its casually cool and laid-back attitude, Toes is the perfect accompaniment to the ad’s bright visuals, and the C-HR’s assertive claim to help you find your perfect flow on the road.
The C-HR advert is just one part of the biggest advertising campaign Toyota has ever commissioned. Cinema, social media and billboard adverts will support the TV ad, while a full 60-second version of the advert will be revealed during the debut of The Voice on ITV on 7 January.
Movie-goers settling in to watch T2:Trainspotting, the highly-anticipated follow-up to director Danny Boyle’s 1996 hit Trainspotting, will also be treated to the full edit.
Andrew Culllis, Toyota GB Marketing Director, said: “C-HR is an important vehicle, not just in taking Toyota into the crucial compact crossover market, but also in attracting new customers to the brand.
“We are making a major investment in a multi-channel campaign that echoes C-HR’s contemporary style and intriguing qualities that will resonate with younger, discerning customers.”
The Toyota C-HR is available to order now. For more information, visit Toyota.co.uk.
Have you seen the advert? Let us know what you think in the comments below.