Toyota Issho – your new car companion

issho

Issho is the cute yet adventurous little mascot at the heart of a forward-thinking campaign being rolled out through many Toyota centres in the UK.

The name is pronounced Ish-o, which means ‘together’ in Japanese. This is appropriate because cooperation is key to the way Toyota works and how we strive to work with customers. In fact, without your involvement we feel that it is not possible to enjoy the journey together.

Toyota knows that personal mobility options are changing faster now than at any time in history. So we would like to take this opportunity to thank you for choosing a new Toyota vehicle for your future journeys.

As your new car companion, Issho is excited to join you on these travels. But our forward-thinking explorer would also like to let you know how Toyota is shaping the future of mobility and how we can work together to continue changing it for the better.

If you’ve taken delivery of Issho in your new Toyota vehicle, we’d love to see your pictures over on our social channels.

Click the following links to learn more about four key areas of Toyota research into personal mobility.

Comments (24)

    1. Hi Denise,
      Thanks for your comment. It’s great to hear you’re loving ISSHO!
      Thank you so much also for choosing Toyota! Which model are you the proud owner of?
      Thanks.

  1. Just bought a brand new Yaris Hybrid [4th car from this dealer], and I never got one of these….. 🙁

    1. Hi Gwyn,
      Thanks for getting in touch. Congratulations on your new Yaris!
      Issho is only available for participating centres, and it is therefore likely that the centre you purchased from was not part of this scheme.
      Thanks.

    1. Hi Graham,

      Thanks for getting in touch and for your loyalty over the years! We’re glad to hear you’re a fan of Issho. What Toyota are you driving now?

      Thanks.

    1. Hi,

      We don’t blame you. They are super cute! Unfortunately these are not for sale and only available as part of a new car delivery at participating sensors.

      Thanks

  2. just got my little pal ishoo along with my new CHR Orange edition from hodgsons in Gateshead and I have named the chr rusty. Really mint.

    1. Hi Stuart,

      Thanks for getting in touch. Congratulations on your new C-HR! Great name choice too. We wish you many happy miles with it in the future.

      We’d love to hear over on our social channels about any road trips you and Issho get up to.

      Thanks.

    1. Hi Angela,

      Thanks for getting in touch. Congratulations on your new car! We’re glad to hear you’re enjoying your Issho. Please feel free to share pictures of it with us across our social channels.

      Thanks.

  3. Hi Marco,

    Thanks for getting in touch. Unfortunately, we are unable to send you an Issho as it is a UK only initiative for new car owners.

    We’re sorry we can’t help further.

    Thanks.

    1. Hi David,

      Thanks for getting in touch. Every new Toyota car comes with its very own Issho. Are you a current owner?

  4. Something that can only be put in the dustbin – disgusting especially when just purchased a vehicle worth £35,000 !

    1. Hi Christina,

      Thanks for your comments, we are sorry to hear that you feel this way. The mascot itself has meaning that deeply reflects our values as a brand, with the translation of ‘together’ in Japanese. This is appropriate because cooperation is key to the way Toyota works and we strive to work with customers. In fact, without our customers’ involvement, we would not be able to shape the future of mobility and work together to continue changing it for the better.

      Thanks.

  5. Oooh look. a Japanese teddy bear. Not what I would expect from a world-class company and not what you will ever see in my company car, methinks…

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