Toyota leads car makers in Best Global Brands list

ns4 blog

Toyota has again been named the world’s most valuable automotive brand, maintaining a Top 10 position in the Best Global Brands 2013 report published by Interbrand.

Toyota’s brand is now valued at $35 billion USD – or more than £21 billion pounds – up 17 per cent on the 2012 report‘s figure. Mercedes-Benz and BMW were the next-highest car brands in the list, in 11th and 12th place respectively.

Interbrand again attributed Toyota’s brand value growth to global hybrid leadership, as well as its strong global sales performance and efforts to engage with customers.

In June, Interbrand named Toyota the number one Best Global Green Brand across industries for the third consecutive year, comparing the company’s actual environmental performance against perceived performances by customers.

The full hybrid Prius and overall hybrid vehicle sales continues to be a strong influence in the company’s brand valuation. Worldwide sales of the Prius have now surged past the three million mark while global full hybrid sales now stand at some 5.5 million.

In Europe, sales of Toyota and Lexus full hybrid vehicles have exceeded 600,000 units since the Prius was first introduced to the market in 2000. So far this year, Toyota takes a 75 per cent market share for hybrid vehicles in Europe, with close to 20 per cent of all Toyota and Lexus vehicles sold powered by hybrid.

Through to the end of 2015, Toyota will launch 15 new or redesigned full hybrid products worldwide, including a fuel cell driven model, like the NS4 concept pictured above.

Interbrand’s ISO-certified Best Global Brands methodology analyses the various ways a brand benefits from an organisation, from delivering customer expectations to driving economic value.

Comments (2)

  1. Hi I have just bought a new rav4,I’m very impressed,the 2.2diesel engine is better than the motor mags say,in fact the whole car is better than the any motor mags say,it never seems to shine in any reports which I read,but I’m so glad I stuck to my guns after the test drive, and placed an order,it’s the best car I’ve ever had.well done toyota. Mr a green

    1. Hi Alan
      Thank you for your post and good to hear your comments regarding your new RAV4.
      The RAV4 has proven to be an extremely popular vehicle among owners and keep us posted on how you get on. Are you going to plan a special trip somewhere?

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