Toyota has again been named the world’s most valuable automotive brand, maintaining a Top 10 position in the Best Global Brands 2013 report published by Interbrand.
Toyota’s brand is now valued at $35 billion USD – or more than £21 billion pounds – up 17 per cent on the 2012 report‘s figure. Mercedes-Benz and BMW were the next-highest car brands in the list, in 11th and 12th place respectively.
Interbrand again attributed Toyota’s brand value growth to global hybrid leadership, as well as its strong global sales performance and efforts to engage with customers.
In June, Interbrand named Toyota the number one Best Global Green Brand across industries for the third consecutive year, comparing the company’s actual environmental performance against perceived performances by customers.
The full hybrid Prius and overall hybrid vehicle sales continues to be a strong influence in the company’s brand valuation. Worldwide sales of the Prius have now surged past the three million mark while global full hybrid sales now stand at some 5.5 million.
In Europe, sales of Toyota and Lexus full hybrid vehicles have exceeded 600,000 units since the Prius was first introduced to the market in 2000. So far this year, Toyota takes a 75 per cent market share for hybrid vehicles in Europe, with close to 20 per cent of all Toyota and Lexus vehicles sold powered by hybrid.
Interbrand’s ISO-certified Best Global Brands methodology analyses the various ways a brand benefits from an organisation, from delivering customer expectations to driving economic value.