Toyota Manufacturing UK is celebrating reaching its fundraising target of £1 million for the NSPCC, which has benefitted projects supporting children in Derbyshire and North Wales.
Toyota started the partnership with NSPCC in 2006 when they set the challenging target. This has since been exceeded by raising £1,015,286 for the charity.
The money has been raised through a combination of employee and company fundraising activities and since 2008, donations have been made by the Toyota Manufacturing UK Charitable Trust.
Toyota’s contribution has helped the NSPCC Schools Service reach over 15,000 primary school children in Derbyshire and, since May 2013, over 1,650 children in Flintshire.
The donations have contributed towards the Schools Service meeting its target of reaching 1.7 million children across the UK by 2018, helping them to understand abuse, and giving them the confidence and courage to speak out and seek help if they ever need it.
The company held a ‘Children’s tea party’ themed event to recognise Toyota employees who had been key fundraisers during the partnership with NSPCC. Children from a local Derbyshire school attended, together with volunteers from the local ChildLine service, to celebrate the fantastic impact that the donations have had for the children of Derbyshire and North Wales.
Tony Walker, Trustee, Toyota Manufacturing UK Charitable Trust, said: “The NSPCC does fantastic work to stop cruelty to children making a real difference to the lives of vulnerable young people in our local community. It is with great pleasure that we are able to celebrate the result of nine years of fundraising by the members of Toyota Manufacturing UK – the donation of over £1 million to the NSPCC.”
Peter Wanless, Chief Executive, NSPCC, attended the event and said “On behalf of the NSPCC, I’d like to thank the inspiring team at Toyota for their incredible support, which enables us to make a real difference to the lives of local children. Like us, Toyota believe every childhood is worth fighting for. Their support will help us protect a generation of local children.”