We’ve been so busy driving around the country that we missed a couple of things. Ironically, perhaps, while we were trying to squeeze every last mile out of one tank of fuel, Toyota managed to scoop a green award.
The honour in question comes from TheGreenCarWebsite.co.uk, which named Toyota as its ‘Green Car Manufacturer’ of 2008. Voting was close in the award’s inaugural year, but visitors to the website put Toyota narrowly ahead of Honda, with BMW taking third place.
“We are delighted to announce that Toyota has walked away with the accolade, in a year that has seen most main manufacturers announce plans for or introduce greener cars,” said the site’s editor Faye Sunderland.
“Toyota continues to lead the way and manufacture impressive cars that the public can drive today.”
Toyota projects that the website singled out for praise included London trials of plug-in hybrids, Toyota Fund for Europe’s EcoDriving training, iQ and of course the Prius, a new version of which is introduced later this year.
We can’t really put it any better than Toyota GB managing director Miguel Fonseca, who said: “We are delighted and honoured that the readers of TheGreenCarWebsite.co.uk have voted for Toyota as manufacturer of the year.
“Toyota works continuously to achieve ever higher environmental standards in all areas of its operations, efforts that are reflected in the world-leading Hybrid Synergy Drive that powers Prius and the application of the Toyota Optimal Drive concept to a raft of new models, such as new iQ and Avensis, to bring substantial reductions in emissions and fuel consumption.”